Click on the link and watch the video:https://www.businessinsider.com/technologies-future-2030-world-economic-forum-tech-video-2017-2Then, for our discussion post questions: Tell us has any recent technology amazed you?Kindly watch the video and respond to the discussion question as following:1. You have to respond to the discussion post questions within 12 hours from now, and with at least with 250-300 words.2. After another 12 hours from writing the response, I will share with you the text-writing of three other students.3. Once you have the text-writing of the three other students, you need to write a respond to each student in less than 12 hours from sharing their text-writing (You must write 50-70-words response to each student).Instructions to be successful with discussions:- Read and understand the chapters ppt as well as watch the vide. Then, participate in the discussions. – When you post in discussions stay away from writing posts like:You’ll have a prompt like this example: Discuss the topic of AI in relation to healthcare.Some students will write an answer like. “AI is being used in healthcare for surgeries. It is a technology that is integral to the healthcare system.” This answer will receive 2 points out of 5.Yes, you answered it but did not put a critical piece in the answer– the evidence. Stay awayfrom statements like “I think this, or I agree with Angie. “Instead, post something like… Research suggests that AI is just as good of a predictor of medical assessment as humans (https://www.theguardian.com/technology/2019/sep/24/ai-equal-with-human-experts-in-medical-diagnosis-study-finds (Links to an external site.)) Further machine technology is being used not only in diagnosis but also in treatment(https://www.davincisurgery.com/da-vinci-systems/about-da-vinci-systems (Links to an external site.)). Has anyone in the class had a personal experience with this kind of surgery?This is a more robust post and encourages interaction. It would receive full points.Posting Tip: Please use the “reply privately” button for individual responses like – thanks- that was funny- or any non-topic related responses. This helps everyone manage the volume of posts without stopping the personal chat that is important to develop the group dynamics. Week one Monday questions are postedFinally, please note the following:- Do not just repeat words and text from the book chapter – Use your own words and add value/information beyond the book. – If an internet site is used, it must be cited properly. Plagiarism is not acceptablein any form and a score of zero will be given on the assignment, as the assignment will be checked by Turnitin Website for plagiarism.The entire work must be done in 36 hours maximum.
bdt7ech01studentppt.pptx
bdt7ech02studentppt.pptx
bdt7ech03studentppt.pptx
Unformatted Attachment Preview
CHAPTER ONE
BUSINESS DRIVEN
TECHNOLOGY
LEARNING OUTCOMES
1. Describe the information age and the differences
between data, information, business intelligence,
and knowledge
2. Identify the different departments in a company
and why they must work together to achieve
success
3. Explain systems thinking and how management
information systems enable business
communications
COMPETING IN THE INFORMATION
AGE
Did you know . . .
Avatar, the movie, took over 4 yrs to
make and cost $450 million
Lady Gaga’s real name is Joanne
Angelina Germanotta
It costs $2.6 million for a 30-second
advertising time slot during the Super
Bowl
COMPETING IN THE INFORMATION
AGE
Fact – The confirmation or validation of
an event or object
Information age – The present time,
during which infinite quantities of facts
are widely available to anyone who can
use a computer
COMPETING IN THE INFORMATION
AGE
Examples of the power of business and
technology
• Amazon – Not a technology company;
primary business focus is selling books
• Netflix – Not a technology company;
primary business focus is renting videos
• Zappos – Not a technology company;
primary business focus is selling shoes
COMPETING IN THE INFORMATION
AGE
The core drivers of the information age
• Data
• Information
• Business intelligence
• Knowledge
DATA
Data – Raw facts that describe the characteristics of an
event or object
Structured data – Stored in a traditional system such as
a relational database or spreadsheet
• Machine-generated data – Created by a machine without
human intervention
• Human-generated data – Data that humans, in interaction
with computers, generate
DATA
Unstructured data – Not defined and does not follow a
specified format
Order Date
Customer
Sales
Representative
Product
Qty
Unit Price
Total Sales
Unit Cost
Cost
Profit
4-Jan
Walmart
PJ Helgoth
Doritos
41
$24
$984
$18
$738
$246
4-Jan
Walmart
Roberta Cross
Ruffles
90
$15
$1.350
$10
$900
$450
5-Jan
Safeway
Craig Schultz
Ruffles
27
$15
$405
$10
$270
$135
6-Jan
Walmart
Roberta Cross
Ruffles
67
$15
$1.005
$10
$670
$335
7—Jan
7-Eleven
Craig Schultz
Pringles
79
$12
$948
$6
$474
$474
7-Jan
Walmart
Roberta Cross
Ruffles
52
$15
$780
$10
$520
$260
8-Jan
Kroger
Craig Schultz
Ruffles
39
$15
$585
$10
$390
$195
9—Jan
Walmart
Craig Schultz
Ruffles
66
$15
$990
$10
$660
$330
10-Jan
Target
Craig Schultz
Ruffles
40
$15
$600
$10
$400
$200
11—Jan
Walmart
Craig Schultz
Ruffles
71
$15
$1.085
$10
$710
$355
DATA
Big data – A collection of large,
complex data sets, including structured
and unstructured data, which cannot
be analyzed using traditional database
methods and tools
• Snapshot – A view of data at a
particular point in time
INFORMATION
Information – Data converted into a meaningful and
useful context
Tony’s Business Information
Name
Total Profit
Who is Tony’s best customer by total sales?
Who is Tony’s least-valuable customer by total sales?
Who is Tony’s best customer by profit? 7
Who is Tony’s least-valuable customer by profit?
What is Tony’s best-selling product by total sales?
What is Tony’s weakest—selling product by total sales?
What is Tony’s best-selling product by profit?
What is Tony’s weakest-selling product by profit?
Who is Tony’s best sales representative by profit?
Walmart
Walgreens
Eleven
King Soopers
Ruffles
Pringles
Tostitos
Pringles
R. Cross
S 560,789
$45,873
$ 324,550
$ 23,908
$ 232,500
$ 54,890
$ 13,050
$ 23,000
$1,230,980
BUSINESS INTELLIGENCE
Business intelligence Information collected from
multiple sources such as
suppliers, customers,
competitors, partners, and
industries that analyzes patterns,
trends, and relationships for
strategic decision making
BUSINESS INTELLIGENCE
Analytics – The science of fact-based
decision making
• Predictive analytics – Extracts information from
data and uses it to predict future trends and
identify behavioral patterns
• Behavioral analytics – Uses data about people’s
behaviors to understand intent and predict
future actions
KNOWLEDGE
Knowledge – Skills, experience, and
expertise coupled with information and
intelligence that creates a person’s
intellectual resources
Knowledge worker – Individual valued
for their ability to interpret and analyze
information
THE CHALLENGE:
DEPARTMENTAL COMPANIES
Common Departments Working Independently
SYSTEMS THINKING AND
THE MIS SOLUTION
Common Departments Working Interdependently
SYSTEMS THINKING AND
THE MIS SOLUTION
SYSTEMS THINKING AND
THE MIS SOLUTION
SYSTEMS THINKING AND
THE MIS SOLUTION
Systems thinking – A way of monitoring the entire system by
viewing multiple inputs being processed or transformed to produce
outputs while continuously gathering feedback on each part
SYSTEMS THINKING AND
THE MIS SOLUTION
Management Information Systems (MIS) – A
business function, like accounting and human resources,
which moves information about people, products, and
processes across the company to facilitate decisionmaking and problem-solving
LEARNING OUTCOME REVIEW
Now that you have finished the chapter please
review the learning outcomes in your text
CHAPTER TWO
IDENTIFYING
COMPETITIVE
ADVANTAGES
LEARNING OUTCOMES
1. Explain why competitive advantages are
temporary along with y the four key areas of a
SWOT analysis
2. Describe Porter’s Five Forces Model and explain
each of the five forces
3. Compare Porter’s three generic strategies
4. Demonstrate how a company can add value by
using Porter’s value chain analysis
IDENTIFYING COMPETITIVE
ADVANTAGES
Business strategy – A leadership plan that achieves a
specific set of goals or objectives such as
Developing new products or services
Entering new markets
Increasing customer loyalty
Attracting new customers
Increasing sales
IDENTIFYING COMPETITIVE
ADVANTAGES
IDENTIFYING COMPETITIVE
ADVANTAGES
Competitive advantage – A product or service that an
organization’s customers place a greater value on than
similar offerings from a competitor
First-mover advantage – Occurs when an organization
can significantly impact its market share by being first to
market with a competitive advantage
IDENTIFYING COMPETITIVE
ADVANTAGES
SWOT ANALYSIS
A SWOT analysis evaluates an organization’s strengths,
weaknesses, opportunities, and threats to identify significant
influences that work for or against business strategies
THE FIVE FORCES MODEL –
EVALUATING INDUSTRY ATTRACTIVENESS
Porter’s Five
Forces Model
BUYER POWER
Buyer power – The ability of buyers to
affect the price of an item
• Switching cost – Manipulating costs that
make customers reluctant to switch to
another product
• Loyalty program – Rewards customers
based on the amount of business they do
with a particular organization
SUPPLIER POWER
Supplier power – The suppliers’ ability to influence
the prices they charge for supplies
• Supply chain – Consists of all parties involved in the
procurement of a product or raw material
THREAT OF SUBSTITUTE
PRODUCTS OR SERVICES
Threat of substitute products or
services – High when there are
many alternatives to a product
or service and low when there
are few alternatives
THREAT OF NEW ENTRANTS
Threat of new entrants – High when it is easy for
new competitors to enter a market and low when
there are significant entry barriers
• Entry barrier – A feature of a product or service that
customers have come to expect and entering
competitors must offer the same for survival
RIVALRY AMONG
EXISTING COMPETITORS
Rivalry among existing competitors – High
when competition is fierce in a market and low
when competitors are more complacent
• Product differentiation – Occurs when a
company develops unique differences in its
products or services with the intent to influence
demand
ANALYZING THE AIRLINE
INDUSTRY
Perform a Porter’s Five Forces analysis of each of the
following for a company entering the commercial airline
industry
• Buyer power
• Supplier power
• Threat of substitute products/services
• Threat of new entrants
• Rivalry among competitors
THE THREE GENERIC STRATEGIES
CHOOSING A BUSINESS FOCUS
Porter’s Three Generic Strategies
THE THREE GENERIC STRATEGIES
CHOOSING A BUSINESS FOCUS
Porter’s Three Generic Strategies
VALUE CHAIN ANALYSIS
EXECUTING BUSINESS STRATEGIES
Business process – A standardized set
of activities that accomplish a specific
task, such as a specific process
Value chain analysis – Views a firm as a
series of business processes that each
add value to the product or service
VALUE CHAIN ANALYSIS
EXECUTING BUSINESS STRATEGIES
Primary value activities
• Inbound logistics – Acquires raw materials and resources, and
distributes
• Operations – Transforms raw materials or inputs into goods and
services
• Outbound logistics – Distributes goods and services to customers
• Marketing and sales – Promotes, prices, and sells products to
customers
• Service – Provides customer support
VALUE CHAIN ANALYSIS
EXECUTING BUSINESS STRATEGIES
Support value activities
• Firm infrastructure – Includes the company format or
departmental structures, environment, and systems
• Human resource management – Provides employee training,
hiring, and compensation
• Technology development – Applies MIS to processes to add
value
• Procurement – Purchases inputs such as raw materials,
resources, equipment, and supplies
VALUE CHAIN ANALYSIS
EXECUTING BUSINESS STRATEGIES
Porter’s Value Chain
VALUE CHAIN ANALYSIS
EXECUTING BUSINESS STRATEGIES
Value Chain and Porter’s Five Forces Model
LEARNING OUTCOME REVIEW
Now that you have finished the chapter please
review the learning outcomes in your text
CHAPTER THREE
STRATEGIC
INITIATIVES FOR
IMPLEMENTING
COMPETITIVE
ADVANTAGES
LEARNING OUTCOMES
1. Identify how an organization can use
business process reengineering to improve its
business
2. Explain supply chain management and its
role in business
3. Explain customer relationship management
systems and how they can help organizations
understand their customers
4. Summarize the importance of enterprise
resource planning systems
STRATEGIC INITIATIVES
Organizations can undertake highprofile strategic initiatives including:
• Business process reengineering (BPR)
• Supply chain management (SCM)
• Customer relationship management
(CRM)
• Enterprise resource planning (ERP)
BUSINESS PROCESS REENGINEERING
Business process – a standardized set of activities
that accomplish a specific task, such as processing a
customer’s order
Business process reengineering (BPR) – the analysis
and redesign of workflow within and between
enterprises
USING MIS TO IMPROVE
BUSINESS PROCESSES
Workflow – Includes the tasks, activities, and
responsibilities required to execute each step in a
business process
MANAGING BUSINESS PROCESSES
Businesses gain a
competitive edge
when they
minimize costs and
streamline business
processes
MANAGING BUSINESS
PROCESSES
Customer facing process Results in a product or service
that is received by an
organization’s external customer
Business facing process Invisible to the external
customer but essential to the
effective management of the
business
MANAGING BUSINESS
PROCESSES
The Order-to-Delivery Process
BUSINESS PROCESS MODELING
Business process modeling (or mapping) – The activity of
creating a detailed flow chart or process map of a work
process showing its inputs, tasks, and activities, in a
structured sequence
Business process model – A graphic description of a
process, showing the sequence of process tasks, which is
developed for a specific
• As-Is process model
• To-Be process model
BUSINESS PROCESS MODELING
BUSINESS PROCESS MODELING
BUSINESS PROCESS MODELING
BUSINESS PROCESS MODELING
BUSINESS PROCESS MODELING
BUSINESS PROCESS MODELING
USING MIS TO IMPROVE
BUSINESS PROCESSES
USING MIS TO IMPROVE
BUSINESS PROCESSES
SUPPLY CHAIN MANAGEMENT
Supply Chain Management
(SCM) – The management of
information flows between and
among activities in a supply chain
to maximize total supply chain
effectiveness and profitability
BASICS OF SUPPLY CHAIN
The supply chain has three main links:
1. Materials flow from suppliers and their “upstream”
suppliers at all levels
2. Transformation of materials into semifinished and
finished products through the organization’s own
production process
3. Distribution of products to customers and their
“downstream” customers at all levels
BASICS OF SUPPLY CHAIN
Organizations must embrace
technologies that can effectively
manage supply chains
SUPPLY CHAIN MANAGEMENT
Five basic supply
chain activities
SUPPLY CHAIN MANAGEMENT
Supply Chain Example
SUPPLY CHAIN MANAGEMENT
Walmart and Procter & Gamble SCM Example
SUPPLY CHAIN MANAGEMENT
Effective and efficient SCM systems can enable an
organization to
• Decrease the power of its buyers
• Increase its own supplier power
• Increase switching costs to reduce the threat of
substitute products or services
• Create entry barriers thereby reducing the threat of
new entrants
• Increase efficiencies while seeking a competitive
advantage through cost leadership
SUPPLY CHAIN MANAGEMENT
Effective and Efficient SCM Systems Effect
on Porter’s Five Forces
CUSTOMER RELATIONSHIP
MANAGEMENT
Customer relationship management
(CRM) – involves managing all aspects
of a customer’s relationship with an
organization to increase customer
loyalty and retention and an
organization’s profitability
Many organizations, such as Charles
Schwab and Kaiser Permanente, have
obtained great success through the
implementation of CRM systems
CUSTOMER RELATIONSHIP
MANAGEMENT
CRM is not just technology, but a strategy,
process, and business goal that an organization
must embrace on an enterprisewide level
CRM can enable an organization to:
•
•
•
•
Identify types of customers
Design individual customer marketing campaigns
Treat each customer as an individual
Understand customer buying behaviors
CUSTOMER RELATIONSHIP
MANAGEMENT
EVOLUTION OF CRM
CRM reporting technology – Help organizations
identify their customers across other applications
CRM analysis technologies – Help organization
segment their customers into categories such as
best and worst customers
CRM predicting technologies – Help
organizations make predictions regarding
customer behavior such as which customers are at
risk of leaving
EVOLUTION OF CRM
ENTERPRISE RESOURCE
PLANNING
Enterprise resource planning (ERP) – integrates
all departments and functions throughout an
organization into a single IT system so that
employees can make decisions by viewing
enterprisewide information on all business
operations
Keyword in ERP is
“enterprise”
ENTERPRISE RESOURCE PLANNING
Sample data from a sales database
1
2
A
OrderDate
Monday, January 04, 2010
B
ProductName
Mozzarella cheese
C
Quantity
41 5
D
Unit Price
$ 24.15
E
Unit Cost
S15.35
F
Customer ID
AC45
G
SalesRepID
EX-107
3
Monday, January 04 2010
Romaine lettuce
90.65
$15.06
$14.04
AC45
EX-109
4
Tuesday, January 05 2010
Red onions
27.15
$12.08
$10.32
ACS7
EX-104
5
Wednesday January 06 2010
Romaine lettuce
67.25
$15.16
$10.54
A096
EX-109
6
Thursday, January 07 2010
Black olives
79.26
$12.18
$9.56
A044
EX-104
7
Thursday. January 07 2010
Romaine lettuce
46.52
$15.24
$11.54
AC32
EX-104
8
Thursday January 07 2010
Romaine lettuce
52.5
$15.26
$11.12
AC84
EX-109
9
Friday January 03 2010
Red onions
39.5
$12.55
$9.54
A0103
EX-104
10
Saturday January 09 2010
Romaine lettuce
66.5
$15.98
$9.56
AC4
EX-104
11
Sunday, January 10, 2010
Romaine lettuce
58.26
$15.97
$9.50
A0174
EX-104
12
Sunday January 10 2010
Pineapple
40.15
$33.54
$22.12
AC45
EX-I04
ENTERPRISE RESOURCE
PLANNING
Sample data from an accounting
database
1
A
OrderDate
B
ProductName
C
Quantity
D
Unit Price
E
Total Sales
F
Unit Cost
G
Total Cost
H
Profit
I
Customer
J
SalesRep
2
04-Jan-10
Mozzarella cheese
41
24
984
18
738
246
The Station
Debbie Fernandez
3
04-Jan-10
Romaine lettuce
90
15
1,350
14
1,260
The Station
Roberta Cross
4
05 Jan-10
Red onions
27
12
324
8
216
108
Bert’s Bistro
Loraine Schultz
5
06-Jan-10
Romaine lettuce
67
15
1,005
14
938
67
Smoke House
Roberta Cross
6
07-Jan-10
Black olives
79
12
948
6
474
474
Flagstaff House
Loraine Schultz
7
07-Jan-10
Romaine lettuce
46
15
690
14
644
46
Two Bitts
Loraine Schultz
8
07-Jan-10
Romaine lettuce
52
15
780
14
728
52
Pierce Arrow
Roberta Cross
9
08-Jan-10
Red onions
39
12
468
8
312
156
Mamma’s Pasta
Place
Loraine Schultz
10
09-Jan-10
Romaine lettuce
66
15
990
14
924
66
The Dandelion
Loraine Schultz
11
10-Jan-10
Romaine lettuce
58
15
870
14
812
58
Carmens
Loraine Schultz
ENTERPRISE RESOURCE PLANNING
ERP systems collect data from across an organization
and correlates the data generating an enterprisewide
view
LEARNING OUTCOME
REVIEW
Now that you have finished the chapter
please review the learning outcomes in
your text
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