The estimated reading time for this post is 1 Minutes

Longevity and strong brand name globally “Forevermore Diamonds”-natural, untreated, and responsibly sourced. Diamonds are forever? great slogan, top 100 advertising campaign (timeless slogan) Extensive ownership and substantial control of diamond production and sales Weaknesses: Strong competition equals limited market share Stiffer worldwide competition Increased production costs of mining

Opportunities: Engaging in new synthetic diamonds market, patenting the technology to produce diamonds of very similar quality Increase diamond sales by catering to larger target audience; potential untapped markets Expansion to other countries Threats: Government (antitrust legislation) and conflict diamonds (CARS) Threat of synthetic diamonds [Changing trends Increasing competition (Siberian mines now produce 18%/ leading Russian producer Lora’s) Recommendations:

De Beers has already taken the first steps in facing its challenges by adapting to the changing industry structure, addressing concerns of corporate social responsibility, and entering the direct operations in the United States. To expand and strengthen De Beers operations, the following is recommended: Multi-faceted advertising campaigns should focus on luxury versus necessity and incorporate the use of celebrities, product placement in movies/television, and print advertising.

Order custom essay SWOT Analysis: De Beers
with free plagiarism report

feat icon
450+ experts on 30 subjects

feat icon
Starting from 3 hours delivery

Get Essay Help

Market diamonds as a symbol of eternal love, appealing not only to peoples for engagements, but also to the non-traditional couples. Appeal to sentiments of an heirloom within the family unit, which would eliminate resale, and expand market to include single women worldwide (celebrating women/ independence). For example, when I went through a divorce several years ago, I purchased a pair of diamond earrings, not as a celebratory gesture, but as a reminder that no matter how difficult the trial and tribulations during that period, I survived. SOOT Analysis: De Beers By alternately

Cite this Page

SWOT Analysis: De Beers. (2018, Jan 03). Retrieved from

Don’t let plagiarism ruin your grade

Run a free check or have your essay done for you

plagiarism ruin image

#essay #essaywriting #assignment #dissertation #thesis #assignments #writing #essayhelp #assignmenthelp #university #college #researchpaper #homework #assignmentwriting #research #students #essays #student #academicwriting #paper #essaywriter #education #homeworkhelp #essaywritingservice #report #studentlife #assignmenthelper #lombaessay #essayhelper #essaycompetition

Liked this content and would like yours written from scratch? Press “Order Now” to place your new order Now!

error: Content is protected !!
Directly chat?
Do you need any help from us?
Thankyou for visiting our website. We can help you to place your order via the order system. Just send the instructions including attachments to our WhatsApp Live chat.
Thank you!