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Read the Strategic Management Project Background.

Familiarize yourself with the following terms and concepts discussed this week in preparation for completion of this assignment: strategic management, competitive advantage, strategic plan, mission statement, vision statement, core values statement, AFI.

Create a strategic management journal. You will use information from this entry in your presentation due in Week 5.

Respond in your journal entry in 700- words to the following prompts:

  • Determine how AFI strategy framework acts as an integrative facilitator for strategic management planning.  
  • Identify the guiding principles used for preparing effective statements that describe the mission, vision, and the core values of an organization. 
  • Review the mission statement in Chapter 1 of Strategic Management: Concepts (p. 13), and determine whether the Caterpillar Inc. mission statement conforms to the description in the text. State the reasons the mission statement conforms or does not conform.
  • Research public information, such as news releases, financial reports, and marketing analyses. Based on your research evaluate the alignment between what Caterpillar is currently doing and their mission, vision, or values statement.

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