Consulting firms are companies that employ experts who provide professional advice to
organizations or individuals for a fee (here, 10% of your final course grade). By the end of this
course, you should possess the expertise necessary to complete the Reality Based Education
component of this course, which is to act as consultants to a for-profit business of your choice.
You must develop and present an innovative strategic business plan that addresses current firm
conditions and details concrete strategic steps that the firm should take to secure its future.
Although you may choose to include some information regarding the company’s current
operations, the primary focus of the report should be your team’s creative, forward-thinking
strategic recommendations for the firm. These recommendations must include concrete plans for
surmounting at least three (3) distinct challenges that the firm currently faces, or will likely soon
face. These three challenges should encompass a wide enough scope that they provide ample
opportunity for making recommendations throughout the paper (i.e. not a suggestion as simple
as improving the mission statement). If you or the manager whom you are interviewing is
uncomfortable with the connotation of the word “challenges,” refer to them as “goals” that the
firm seeks to achieve. Note that, when interacting with members of the firm and writing your
report, you should always aim to maintain a positive, constructive tone. Keep in mind that you
are not to denigrate any of the company’s previous actions; instead, you are to provide the firm
with recommendations intended to enhance the company’s future performance.
rbe_project_guidelines__online_.pdf
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RBE PROJECT GUIDELINES
STRATEGIC BUSINESS PLAN GROUP PROJECT
Consulting firms are companies that employ experts who provide professional advice to
organizations or individuals for a fee (here, 10% of your final course grade). By the end of this
course, you should possess the expertise necessary to complete the Reality Based Education
component of this course, which is to act as consultants to a for-profit business of your choice.
You must develop and present an innovative strategic business plan that addresses current firm
conditions and details concrete strategic steps that the firm should take to secure its future.
Although you may choose to include some information regarding the company’s current
operations, the primary focus of the report should be your team’s creative, forward-thinking
strategic recommendations for the firm. These recommendations must include concrete plans for
surmounting at least three (3) distinct challenges that the firm currently faces, or will likely soon
face. These three challenges should encompass a wide enough scope that they provide ample
opportunity for making recommendations throughout the paper (i.e. not a suggestion as simple
as improving the mission statement). If you or the manager whom you are interviewing is
uncomfortable with the connotation of the word “challenges,” refer to them as “goals” that the
firm seeks to achieve. Note that, when interacting with members of the firm and writing your
report, you should always aim to maintain a positive, constructive tone. Keep in mind that you
are not to denigrate any of the company’s previous actions; instead, you are to provide the firm
with recommendations intended to enhance the company’s future performance.
Throughout the project, groups should concentrate on making recommendations that will
help the company surmount the challenges it faces. I am far less interested in knowing where the
company has been than in knowing where the company is going and how it can best secure its
market position. For each section of the report, give just enough background information to
explain the basis for the recommendations that you are suggesting; this means that your report
should contain very little discussion of the company history, as the client is already fully aware
of its past. For example, if you are recommending that the company adopt a new mission
statement, then you should delineate the company’s current mission statement but emphasize the
new mission statement that your team devises. Or, perhaps your team feels that the client firm
should diversify its product offering, which means that you will, very briefly, mention the firm’s
current product portfolio, but emphasize how your team suggests how best to modify the product
mix. Remember that, as consultants, your task is to provide what the company expects –
answers for the future, not descriptions of its past.
Your final strategic business plan must begin with a Title Page, Table of Contents, and an
Executive Summary, and must end with an Appendix that includes a written excerpt (at least one
page) of your interview with a manager whose name and email address must be specified at the
top of the transcript. You must divide the paper into clearly defined sections, but the structure of
the paper is entirely up to the group. For instance, you could organize the paper around topics
such as Operations and Management Structure, Products and Services, Market Analysis, and
Strategy and Implementation. Or, you might prefer to devote a section to each challenge. Perhaps
a blend of these two styles would work best, or maybe you have a unique idea of how to
structure the paper. Beyond the four required components, the shape that the project takes is up
to you and your teammates. An actual business plan would include a financial plan; however, for
the purposes of this project, you will not be required to probe into the company’s financials, but
feel free to include financial details that you believe are necessary to, or would enhance, the
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project. Your ability to integrate core course concepts into a single, cohesive project will play a
substantial role in determining your grade, so be sure to demonstrate your mastery of the subject
matter covered throughout the semester. While you must clearly identify the three most pressing
challenges that the firm faces, and your solutions, you should include, throughout all sections of
your team’s business consultants’ report, many more recommendations that result from your
observations and evaluations.
Your final report should be a minimum of 15 pages in length, single-spaced with oneinch margins, 12-point Times New Roman font (typeface can vary for headings, subheadings,
tables, figures, etc.). The page count does NOT refer solely to the physical number of pages, but
to the amount of written text. For example, a page with one quarter left blank would be counted
as three quarters of a page, and two pages with half a page of text on each would be counted as
one full page. The Title Page, Table of Contents, and Appendices are not included in the page
count. Since managers want information – not “fluff” – avoid padding. Please include page
numbers, at the bottom of every page other than the Title Page, Table of Contents, and Executive
Summary pages.
Your writing must be in prose form (i.e. no bullet points, notes, etc.) and must be clear,
concise, formal, professional, and free of any trace of plagiarism. (When in doubt, please consult
the Plagiarism file on Blackboard.) Please be mindful of proper formatting standards, since
managers tend to disregard reports that appear sloppy or hastily assembled. As is expected in a
business setting, your group’s work will be evaluated as a whole, so it would behoove you to
elect the best writer(s) in your group to proofread the entire document. It is important to
thoroughly proofread your report to ensure that it is free of spelling and grammar errors, because
you will lose points – quite a few if the problems are particularly egregious – should your project
be lacking in this regard. In short, you should be proud enough of your final product that you
would be confident presenting it to the management of your client company. In fact, it is my
hope that you will actually give a copy of your completed business plan to the manager whom
you interviewed for the project. Who knows – there may be a job or a promotion in it for you!
Your group paper must be submitted, before the specified deadline, as a virus-free
Microsoft Word document through Blackboard. Be aware of Blackboard file size limitations and
other technology-related complications, especially should you decide to include graphicintensive materials. Technical difficulties are not an acceptable excuse for late work, so you
should complete everything well in advance of the submission deadline.
Key grading criteria for written report (see rubric at end of document):
Integration of course content
Three (3) major challenges and innovative solutions
Additional recommendations throughout the paper
Creativity of recommendations
Grammar, formatting, flow, and readability
Additional Information
Include on the cover page:
– Strategic Business Plan Prepared to Fulfill Consulting Duties in Service of [Client Firm’s Name]
– Your team name
– Individual members’ names
– Your class section number
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The Executive Summary (maximum 600 words) should be written last and should include a brief
overview of the key information presented throughout the report. Do not worry about “spoiling”
material that is discussed elsewhere in the paper. The Executive Summary is meant to catch the
reader’s attention – if the manager to whom you submit your report is not both impressed and
intrigued by your Executive Summary, s/he will be unlikely to read any further. This section is
essentially your sales pitch as to why reading your report is worth the manager’s precious time.
Some questions that you might want to consider/answer:
– What changes would you recommend that the firm make to its vision statement, mission
statement, goals/objectives, values, etc.?
– How would you describe the firm’s environment? What makes this environment unique, and
how can the company best cope with its environment?
– What is the company’s target market? How can the company best address this market? Should
the company consider exiting this market and/or entering new markets?
– What might a detailed SWOT analysis reveal about the firm?
– In what ways does the firm’s short-term future differ from its long-term future?
– What operational modifications would allow the firm to function more efficiently? more
effectively?
– What are the firm’s key resources, capabilities, core competencies, distinctive competencies,
etc.?
– What roles do the firm’s managers play in the organization? What roles should they play?
– What is the structure of the organization? What should it be?
– How would the firm classify its product offerings? Which are most important? least important?
– What additional products might the firm want to consider adding to its portfolio?
– Where does the company stand on issues such as pricing, sourcing and fulfillment, technology,
and market share? How can the firm improve its position in each of these areas?
– How would you characterize the firm’s competition? How does the company compete in key
categories? In which areas must the firm remain competitive? What does the firm need to do to
remain competitive in each of these areas?
– Should the firm reconsider its marketing strategy? How?
– Would a merger, acquisition, or strategic alliance be to the firm’s advantage?
– Does the company compete globally? Should it?
– How does the firm treat personnel? Should alterations be made to pay structure, training
methods and requirements, division of labor and specialization, use of seasonal workers,
telecommuting policies, or promotions?
For each question that you answer, remember to provide sufficient details to put your suggestions into
context, but ensure that the focus is squarely on your consulting team’s unique recommendations. Justify
all advice that you give to the client.
Any individual whose contribution is lacking should be made aware of this deficiency.
If the behavior is not quickly rectified, the team is encouraged to apprise the professor of
the group’s concerns.
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Project Evaluation Rubric
Criterion
Course Content
Integration
Major Challenges
and Solutions
Recommendation
Breadth and Depth
Recommendation
Creativity
Grammar and
Presentation
0
1 2 3 4
5
6 7 8 9
10
some course content
integrated and applied
within report
an abundance of course
content organically
integrated and expertly
applied within report
major challenges and
solutions unclear/absent
minimum number of
major challenges (3)
clearly specified;
solutions for each
adequately detailed
several major
challenges (3 or more)
clearly specified,
delineated, and
explained; deep-level,
innovative solutions
thoroughly detailed and
supported with highly
compelling research
and analysis
no recommendations
beyond those stated for
the major challenges
recommendations for
major challenges
exhibit moderate depth
of analysis; several
additional
recommendations
beyond those stated for
the major challenges
are provided and
detailed
recommendations for
major challenges
exhibit extraordinary
depth of analysis;
numerous additional
well-reasoned
recommendations
beyond those stated for
the major challenges
fill the report and are
fully supported with
thoughtful rationale
recommendations
display little
innovativeness
most recommendations
display a moderate
degree of
innovativeness
virtually all
recommendations
display a high degree of
innovativeness and
attempt to view
problems from multiple
unconventional
perspectives
report is nearly
unreadable, poorly
formatted, and/or fails to
adhere to instructions
report suffers from
several grammatical,
formatting, and/or
presentational errors,
including instruction
violations
report is almost
completely free from
grammatical,
formatting, and/or
presentational errors
and adheres closely to
all instructions
no course content
included in report
Note that the above dimensions are not equally weighted and do not reflect all criteria factored into the final
project grade. For instance, 3 points will be deducted for each page that the report falls short of the minimum
page count.
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