Week 4 – Planning Market Offerings
In planning its market offering, the marketer needs to address five product levels: core benefit, basic product, expected product, augmented product, and potential product (p. 139).
For this assignment, you will select a firm within an industry and research (Internet and other formats) a firm’s products and outline its five product levels. In addition, you should analyze the firm’s perception of the customer’s value hierarchy and total consumption system.
Ensure that your paper incorporates the following:
• A minimum two page Microsoft Word document (not including cover page, table of contents, etc.)
• Double-spaced lines
• 12-point font size text
APA writing style
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