Do a bit of research on the hearsay rule in legal proceedings. In your own words, explain the hearsay rule and describe how it relates to the concept of an expert witness. (300 words)
What role does marketing research play in our overall marketing plan? What are its strengths and weaknesses. Be sure to identify at lease one strength and one weakness supported by your outside research. (400 words).
What are some of the social influences on consumer behavior? What are some of the behavioral influences on organizational buying? How do these affect the consumer buying decision? As you reflect on this week’s readings and your personal experience, answer the questions and share at least one connection between consumers and an organization. Think in terms of specifics as there are numerous potential influences and the relationship is often reciprocal. (400 words)
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