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Topic:  Ethics in Marketing Research

Throughout the course text, marketing ethics have been discussed in terms of research design, respondent interaction, data collection, and more. After carefully reviewing the course text marketing ethics summaries for chapters completed to date and the Discussion Board Instructions in the Assignment Instructions folder, please address the following questions in your response:

  1. Identify three specific areas in marketing research that require ethical considerations, define the three areas, and describe how ethical considerations impact the actions taken by the researcher for each identified area.
  2. Review the Belmont Report and summarize the report’s discussion of ethics in marketing research.
  3. Explain how a Christian worldview would impact approach to ethics in marketing research, specifically in terms of informed consent.

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