Using the service line that is the focus of your group marketing project, outline the five buying steps that your target market customer may engage in to buy your product/service. For each stage of the buying decision, identify the process and actions the customer may use to arrive at a purchasing decision.

For example, in the initial stage of problem recognition, identify the want or need that is present in the targeted customer’s mind set and what potentially triggered the recognition of the need or want.

If one were preparing a marketing plan for a new colonoscopy service line, a trigger in a target market segmented by age would be reaching the age of 50 and remembering that his/her primary care physician recommended the procedure in the last annual physical.

cover each of the five stages of the customer buying steps.

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