Write a 3-5 page research paper on a company that misrepresented statistics to the media. APA format and at LEAST 3 references
IF YOU CANNOT COMPLETE THIS ASSIGNMENT IN FULL PLEASE DO NOT REQUEST!
What Company?
Where?
What happened?
When did it happen?
Why did they do it?
Were they fined?
Stock Drop?
Did the company have a disclaimer?
Whom did it effect?
What was their ideal goal?
Whom was the target?
Did they lose partnership with other companies?
Gain/loss Endorsements?
Did the company recover from the scandal?
How did the media reacted once they were aware of the misleading information?
Any Pros/Cons after the outcome?
I have provided some info to give you some direction on which way to go. If you feel that there is another company that would be better to do this research paper on please feel free to let me know. I am open to other ideas
Company: Reebok EasyTone and RunTone shoes
When: 2009 to 2010
What happened: Reebok claims that their lab test proves that the shoes work “your hamstrings and calves up to 11% harder and tone your butt up to 28% more than regular sneakers … just by walking!”.
Here are a few links I found online regarding the scandal
In 2009 and 2010, Reebok made the following claims about its EasyTone and RunTone shoes: Lab tests “proved” that the shoes work “your hamstrings and calves up to 11% harder and tone your butt up to 28% more than regular sneakers … just by walking!”. The figures turned out to be complete garbage. The FTC stated that Reebok needed to pay a settlement of $25 million for deceptive advertising.
