by Dr Durkheim J | Apr 7, 2024 | Literature
AudioVisual Translation (AVT) is the term used to refer to the transfer from one language to another of the verbal components contained in audivisual works or products.“ AVT is the means through which not only information but also the views, the assumptions and the...
by Dr Durkheim J | Apr 7, 2024 | Case studies
Case BackgroundThe study considers the role of media planning in promoting innovative products. It is feasible to provide full value promotion of the product on the market and overcome competitors only on condition of practical marketing strategies appliance. That is...
by Dr Durkheim J | Apr 5, 2024 | Case studies
IntroductionVolvo Group is a Swedish vehicle manufacturer that provides transport and infrastructural services to the global market. Volvo promotes reliability and cost-efficient maintenance as its product’s selling point. However, Volvo does not enjoy the same...
by Dr Durkheim J | Apr 5, 2024 | Literature
‘In oak terrace’ tells the routine life of an isolated elderly woman whilst bringing sympathy to her situation from the reader and making them reflect. The poem begins with the blunt statement ‘Old and alone’ which perfectly introduces the...
by Dr Durkheim J | Apr 4, 2024 | Literature
Medical terminology is considered challenging for translators, and this goes for a variety of reasons. First and foremost, it is a jargon designed to aid professional communication. Second, it is constantly expanding due to new additions, whether or not new vocabulary...
